I am using the name ‘Confab’ for my new name for the supplement, which means conversation. Confab sound more like a casual conversation/talk, as I don’t want it to have a too formal name. To enhance the definition of Confab and also trying to convey the message behind the logo; I made it looks like a speech bubble, in a not so abstract way, and was trying to make the space between F&B looks more spacey then how it was originally and the ‘A’ as the arrow. I want the reader to know that this supplement is related to some kind of talk or conversation that given in a space. Through my research, there are too much of logo was using the real speech bubble; therefore I decided to design in a not so common way. I want the logo itself to be strong and interesting enough to stand out well to attract readers and they can remember the logo easily.
As you can tell, I was playing with the white spaces in all of my design. I want to emphasize the talk was given in a big space. Just like my supplements covers, I was designing them in a contemporary way with the well used of white spaces and the photos. The photos can draw readers’ eye to the title, cause I was creating a relationship between the photos and the title. When you look at those covers, it was like the logo, Confab pointing to the direction of where the photos were and the title was like the thought that came out from the designers.
Michael Bierut was the designer that I chose to be featured in my full edition supplement, which is, issue one. The editorial design was not a pastiche of the designer I am featuring. I was experimenting different kind of typographic solution to convey the message of the content. These supplements are special publication, there is a lot of white spaces in the editorial, which is slightly different than the normal magazine that you seen out there. The message behind the editorial design was, to tell the readers that these talks are not formal talk that you are going to listen the speakers talking in a boring way, in a long duration that makes you feel sleepy, but these talks are going to be fun just like those typographic solutions you see in the editorial, and it will be as casual as you are in a conversation with friends.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Examples of Inner pages design of the supplement.
Page number details.
The back cover of the four supplements which shows a complete circle after placing them accordingly.
This indirectly creates a connection between these supplements and the
Typographic Circle's magazine, Circular.
After all of the explanation above, the message of the pre event poster become more obvious. Four designers giving talk in a same space. I was using the same design element in my logo on the designers’ name, to create a direct relationship between the designers and the event, and also to convey the same message. The name looks more obvious like a speech bubble we can tell, as the kerning in those names seems more tighten and longer then it is in the logo, Confab. I placed those names in different direction so it was like the name pointing to each other, as if they were to introduce each other.
The pre event poster was meant to be fold and keep in an envelope in a size that slightly bigger than A5. I was trying to keep the design of the envelope to be simple but yet in a special and effective way to introduce the event. I placed the logo Confab behind of the envelope and used the ‘A’ which was actually the ‘arrow’ in the logo, and make it invisible by inserting the ‘A’ in a hole. When readers open the envelope, reveals the whole logo, they get a little surprise from the design.
